MASTERING BIG DATA

“Hong Kong is our first step to Asia. It’s where most of our clients are based and it is a fast-growing market.”

CedricDelzenne, Programme Manager Head of Hong Kong office, of Fifty-five

Fifty-five is a data agency which helps advertisers leverage their data to increase business performance and adopt a smarter marketing approach. It helps business collect, enrich and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels. Clients are mainly from the fashion, luxury, hospitality and retail industries.

“We’ve considered a couple of options and have eventually chosen to set up in Hong Kong as it is our first step to Asia. It’s where most of our clients are based and is a fast-growing market,” Cedric Delzenne, Programme Manager, Head of Hong Kong office, said.

Big data now stands at the crossroads of many company’s IT, advertising, marketing and e-commerce activities. One of Fifty-five’s goals is to help clients increase customers’ online purchase through reliable data. “Instead of being driven by intuition, a company’s decision should be fact-based,” Delzenne said.

Fifty-five is a certified “Jeune Entreprise Innovante” (Young Innovative Company) and is supported by Bpifrance, the French agency for innovation and SME development. Together with about 2,000 selected startups, Fifty-five is a member of the Bpifrance Excellence Network.

Delzenne attributed this success to a very selective recruitment process, and giving employees the time and support to be innovative. “We encourage our employees to be at the forefront of innovation for our clients. Innovation is at the core of everything we do,” he said.

He moved to Hong Kong five years ago. “The longer I stay, the more I love this city. Hong Kong is the only place I know where one can work hard but still have a balanced way of living. It is very easy to make connections and is a great city for entrepreneurs and startups,” he said.

Delzenne has also witnessed a big improvement in how innovation is supported by the Hong Kong SAR Government. He found InvestHK’s StartmeupHK Venture Programme phenomenal and noted the number of high profile international speakers being attracted to events in the city. He also appreciated the department’s support in the setting up process, especiallyin providing market information, publicity support and connections to potential partners.

Fast Facts: Fifty-five

• Founded in France in 2010
• Offices in Paris, London and Hong Kong