Executive Certificate in B2B Market and Innovation Strategy
Innovation & Entrepreneurship – ICE Education
Innovation . Creativity . Entrepreneurship
Nurturing Innovators for Hong Kong
The programme aims to:
1.lead innovation with clear vision and strategy through conducting B2B market research with applied concepts and framework;
2.manage innovation with in-depth market insights into customer needs, value-in-use, and competition for new product launch;
3.apply B2B marketing skills to link R&D with markets, support knowledge exchange, and build strategic partnerships for new markets;
4.analyze challenges and opportunities for cross sector innovation with economic and social impacts.
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