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China Marketing Workshop 中國營銷攻略精讀班

17.09.2019, 7:00 pm - 9:00 pm

As our life is increasingly digitalized, the younger generation heavily relies on social media platforms to get information. Digital channels in China are especially complicated and poorly understood.

To help you better leverage the various platforms and target the ever-evolving China market, WeStart HK is hosting a 4-part China Marketing Workshop, in collaboration with our members and strategic partners. 6 speakers will share on the new business opportunities in the Greater Bay Area, how to utilize the many digital platforms, as well as practical steps in understanding the local user behavior and harvesting their high purchasing power.

Topics and speakers include:

Sept 17 (Tuesday) – Discovering Opportunities in the Greater Bay Area
Ms. Yvonne Wong, Qianhai International Liaison Services Limited and Ms. Grace Hu, HEX CUBES

Sept 18 (Wednesday) – Marketing with WeChat
Ms. Katherine Yeung, Hong Kong Top Brand

Sept 24 (Tuesday) – Digital Marketing in China
Mr. Solly Leung, VS MEDIA

Sept 25 (Wednesday) – Marketing with Xiaohongshu and Douyin
Mr. Sam Ng & Mr. Curtis Yuen, Vfluencer
**The events will be conducted in Cantonese

在現今網絡發達的社會,社交平台漸漸變成主流消費渠道,數碼消費者與日俱增。面對中國瞬息萬變的社交生態和市場環境,品牌和企業應如何抓住14億人的注意,突圍而出?隨著消費力龐大的Z世代主導新型經濟模式,企業又該如何運用別出心裁的營銷廣告策略迎合這群善用社交平台和科技的族群?

Tencent WeStart (Hong Kong) 與你一同打入中國市場,助你:
– 拆解大灣區成立公司的優惠政策
– 分析中國數碼消費者的心態
– 了解時下熱門社交平台,例如微信,小紅書,抖音的玩法
– 透過實用方案和個案研究,闡述如何成功進軍14億人口的市場
– 一起建立屬於你的粉絲群,打造你的品牌

課程相關主題及講者:

9月17日(週二):如何把握大灣區機遇
黃麗芳女士(前海國際聯絡服務有限公司)及胡蝶女士(立方匯)

9月18日(週三):微信營銷速成
Katherine Yeung (香港名牌)

9月24日(週二):中國數碼營銷策略
Solly Leung (VS Media)

9月25日(週三):小紅書&抖音營銷速成
Sam Ng & Curtis Yuen (Vfluencer)

For more information, please click HERE.

Details

Date:
17.09.2019
Time:
7:00 pm - 9:00 pm
Event Category:
Website:
https://www.eventbrite.hk/e/68443052011?aff=SMU

Organizer

Tencent WeStart (Hong Kong)

Venue

Tencent WeStart (Hong Kong)
6/F KOHO, 75 Hung To Road, Kowloon, Hong Kong + Google Map