New “Connected Retail Experiences” Conference Announced For StartmeupHK Festival 2020

New “Connected Retail Experiences” conference announced for StartmeupHK Festival 2020

Speaker on stage at Connected Retail Experiences with people filming

09 September, 2019 – HONG KONG – Bailey Communications and InvestHK announce today the launch of a new event for the 2020 StartmeupHK Festival. Connected Retail Experiences will take place on February 11th & 12th, 2020 at the Hong Kong Convention & Exhibition Centre, in the heart of the city, famous internationally as one of the hottest retail destinations in the world. 

Connected Retail Experiences is a new conference led event which encompasses the technology and innovation that goes into creating seamless branded retail experiences across all channels. The event will focus on the future of retailing and how retailers are able to harness the power of data lakes of information that they hold about their customers’ purchasing habits. Understanding the potential of artificial intelligence, Connected Retail Experiences will address how consumers are able to find the products they need, without losing the pleasure which comes from the act of browsing, comparing and purchasing. 

Innovation in the retail space includes:

  • data aggregation and analytics (big data) 
  • location-based mobile applications 
  • software integration and retail management systems 
  • interactive touchpoints, virtual and augmented reality 
  • payment solutions and digital wallets 
  • distributed ledger technology (DLT) or blockchain for retail 
  • creative branded experiences across all channels 
  • technology for supply chain and third party logistics 

In addition to being a retail paradise, Hong Kong is rapidly growing its reputation as a global hub for start-up companies focusing on technology and innovation. “Hong Kong’s startup ecosystem has grown tremendously over the past few years, and talent and funding have been improving. With market-driven developments, supported by the Government’s innovation and technology priorities, we expect the growth trend to continue in the years ahead.” – Jayne Chan, Head of StartmeupHK 

This is where the start-up companies come into their own. Unencumbered by age-old processes and legacy systems, they approach a particular problem with a blank sheet of paper and some fresh thinking to come up with solutions. These young (and not so young) entrepreneurs are using technology to create solutions which have the ability to change the retail landscape beyond all recognition. Solutions that retailers are crying out for as the need to adapt to modern consumer demands becomes an ever more pressing priority. 

Stuart Bailey, CEO of Bailey Communications, said “There has never been a more exciting time to be involved in retail and the start-up ecosystem. We are seeing so much innovation in a sector which has remained largely unchanged since the introduction of the barcode in 1974. Retailers are operating in a hypercompetitive environment and finding the newest customer tech that can give them an advantage over their competitors is paramount to their survival and their success. With the stakes so high it’s a great time to be a tech start-up in this area and Connected Retail Experiences will be an event which reflects this excitement. Prepare to be wowed!” 

The one-and-a-half-day conference is part of an action-packed week of StartmeupHK events that in 2019 drew a record 17,000+ delegates, 300+ speakers and 400+ exhibitors, from over 54 countries/territories, to share ideas, make connections and define the trends and technologies of the future. Connected Retail Experiences will be a multi-format event including a plenary conference, product demos, a pitch stage, round-table discussions and a digital business matching platform.

About Bailey Communications Hong Kong
Bailey Communications HK is a full service professional exhibition and event organiser based in Hong Kong. The focus of Bailey Communications HK is on developing quality events for both buyers and sellers. With a focus on how technology can assist in matching buyers and sellers so that real business objectives are met; Bailey Communications HK build smart events designed for the future. 

About InvestHK
InvestHK is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk. 

About StartmeupHK
StartmeupHK is an initiative by InvestHK aimed at helping founders of innovative and scalable startups from overseas to set up or expand in Hong Kong. Our website startmeup.hk is a one-stop portal to Hong Kong’s startup community. If you are interested in starting your entrepreneurial journey in Hong Kong, please email startmeuphk@investhk.gov.hk for further discussion. 

Media Enquiry’s Ms. Ivy Lau, General Manager, Bailey Communications Hong Kong Tel: 3703 3881 Email: ivy@baileycom.hk